Summer Sensations
One of the biggest challenges retailers face in the summer is how to marry great offerings of product with clients who tend to stray away during the warmer days of summer. Often we find that many customers have developed their…
Tom Bowling AIFD, PFCI ~ Tom entered the floral industry as part time help in 1979. While teaching elementary school and running a retail flower shop for 8 years simultaneously, Tom found the floral industry to have the stronger calling. Tom owned a floral retail operation for 20 years before moving into the wholesale market as a design center manager for a large mid-west wholesale chain. He has been involved with the California Cut Flower Commission since its inception in 1997 and is an industry leader representing Teleflora as an Education Specialist throughout the country for the past 14 years. Tom has designed for the Presidential Inauguration as well as Rose Parade. Tom currently serves as a the Floral Director for Charisma Floats and this marks Tom’s 13th year at the Academy Awards serving as assistant floral director. He also presents educational seminars for Continental Floral Greens and Ocean View Flowers. Tom is still active in the floral industry marking his 30th year and is still discovering opportunities to bring the floral industry forward in a positive way. Tom is a member of the American Institute of Floral Design and currently serves on their National Board of Directors as Vice-President. He has presented two programs for AIFD’s National Symposium and has presented design programs for regional AIFD chapters as well. As a member of the Professional Floral Communicators International, Tom has commentated numerous local, allied, and state programs.
One of the biggest challenges retailers face in the summer is how to marry great offerings of product with clients who tend to stray away during the warmer days of summer. Often we find that many customers have developed their…
During economic challenged times, many people turn to what is called ‘nesting’. What this means is because expensive trips or purchases cannot be taken at this time, they surround themselves with comforts in their homes or nests. Since home entertaining…
With so many varieties of flowers and foliages available throughout the year, a few still only make a limited appearance at certain times of the year. Summer is one of those seasons that bring us a special selection of some…
With wedding season in here in full force, it is easy to often times get overwhelmed with all the last minute demands on time. What happens is that when events get out of time control, they often get out of…
June is the traditional month for many weddings. While October is creeping up in popularity in many areas, most brides think of June weddings. With the challenges in the economy, many brides have had to do some recalculating and reconfiguring…
When talking to florists around the country, there are two challenges that seem to be shared by everyone. One is the challenge of staffing and the other is how can I promote flowers during such a long time when there…
While Mother’s Day may be behind us, the window for opportunity is still open for additional orders for special events depending on the schools calendar, many proms are still happening in high schools around the country. Keeping an eye on…
Mothers are often full of good advice and teach us many lessons as we go through life. Many of us grew up hearing things like; make sure you are clean inside and out; eat your green vegetables; they will make…
There are many factors that lead to the success of any holiday, but Mothers Day is one that needs to be all it can be since it is a long time before another holiday roles around. Some factors such as…
Many of today's moms are not the traditional mom of yesteryear. Many work outside the home, are well educated professionals and have diverse interests. Recognizing the diversity is an important step in making a successful Mothers Day happen. While there…
Often when an interview is being scheduled, we hear the 'Dress for Success'. Those three words carry a lot of weight when applying for a job consideration. With the job market still being very tight, every advantage needs to be…