At the 2026 Fun ’N Sun Floral Convention in Pasadena, California, floral designer and trend forecaster J. Keith White, AIFD, CFD, presented American Floral Trends® 2027 & 2028, an exploration of the colors, materials, textures, and design influences that could…
Fall brings some of the busiest months of the year for weddings and events, along with changing colors, seasonal availability and new sourcing challenges for floral designers. Florabundance President and Owner Joost Bongaerts joined BloomNation for a conversation about the…
The floral world has lost a remarkable leader and true rose visionary. David J. C. Austin, Chairman of David Austin Roses, passed away at his home in Shropshire, England, surrounded by his family. David joined the family business in 1990…
What a wonderful honor for everyone involved with With Love, Meghan. We were excited to see the series receive a 2026 Daytime Emmy nomination for Outstanding Lifestyle Program, and we'd like to congratulate Meghan, Netflix, the producers, designers, florists, and…
Fifty years ago, I came to America with a suitcase. Today, I'm still living my American dream... surrounded by flowers. As we celebrate Independence Day and America's 250th birthday, this Fourth of July is especially meaningful to me. It also…
Every June, the Florabundance cooler seems to transform overnight. One week we're enjoying the final stretch of spring flowers. The next, we're surrounded by fragrant Sweet Peas, lush Peonies, specialty Garden Roses, beautiful Hydrangea, and some of the most exciting…
The new season of J Schwanke’s Life in Bloom begins in one of the country’s most important flower-growing regions with a behind-the-scenes visit to Florabundance in Carpinteria, California. In the Season 8 premiere episode of “Beauty Blooms,” J Schwanke tours…
Giving flowers a second life and extending their ability to make a difference At Florabundance, our involvement in the Flower Empower program has always reflected a core belief: flowers are more than a product. They are an experience, an emotion,…
The Season Has Begun Florists and event designers from across the country are arriving at Florabundance, and the calendar tells the story. Easter, Passover, Mother's Day, recitals, graduations, and the start of full wedding season all converge in the weeks…
Every year on March 17, St Patrick’s Day flowers bring a welcome splash of green as winter fades and spring begins. Restaurants decorate their dining rooms, hotels brighten their lobbies, and florists design with fresh seasonal greens. For many floral…
Create stunning Valentine's arrangements with lush garden roses and soft, romantic textures. In this Flower School video, floral designer Leanne demonstrates a contemporary garden rose design that's perfect for Valentine's Day, weddings, or any romantic occasion. Learn professional techniques for…
How to maximize revenue, control inventory, and reduce stress during Valentine’s week Valentine’s inventory planning can make or break a florist’s first quarter, with decisions made weeks in advance determining margins, workflow, and customer experience. The most successful florists treat…
