Mothers Day SUCCESS

There are many factors that lead to the success of any holiday, but Mothers Day is one that needs to be all it can be since it is a long time before another holiday roles around. Some factors such as weather you have no control over. Weather can have an impact on sales either positive or negative depending on if you have garden center sales and some people do not want to go out in the rain to shop.
One factor that you do have control over is how well your customers are treated when visiting your web site, placing an order by phone, or visiting your store. Customers remember and share negative experiences, so it is very important that all the staff make the most positive impact to leave a favorable impression.
Remembering that customers have choices where and when to shop. We want to make that experience as positive as possible. It is now all about choice and customization. Think Starbucks or Wendy’s and you will get a feel for how many choices of coffee or hamburgers customers are use to. Gone are the cookie cutter, this is it;take it or leave it, kind of offerings. Customers want customization and are willing to pay to have that special touch added to their designs to make them unique or signature styling.
This is where it is important to allow customers to upgrade or personalize their selection. A vase styling of roses could easily be enhanced by adding several stems of lilies or callas. Ordinary designs can easily become extraordinary by upgrading the foliages with more interesting and varied greens. Loose cut flowers can be arranged in a vase for a slight up-charge. These are just a few ways to increase your sales by 5.00 to 10.00 dollars at a time. These small charges really start adding up over the course of time.
Add-on sales such as small vases for daughters, new mom gift ideas, candy, cards, plush, or keepsake containers are yet another way to boost your bottom line and increase sales revenue. The most challenging part of a sale is attracting the customer’s attention or getting them into the store. Now that you have them, show them your best and with options to choose from. Having your customer complete the sale and walk away feeling satisfied and positive is the best way to ensure a successful holiday! Be sure to have lots of floral choices available this holiday to meet your customers requests.