COLOR TELLS THE STORY
During economic challenged times, many people turn to what is called ‘nesting’. What this means is because expensive trips or purchases cannot be taken at this time, they surround themselves with comforts in their homes or nests. Since home entertaining has risen dramatically over the last several years. Floral accents have been a way to change the home environment easily without making major investments to achieve a new and updated look.
Color is the number one element that people respond to first. Either they embrace the color or dismiss it. If they do embrace the color, then they go on to explore other more subtle considerations such as texture, and form. When working with customers, color is usually a good beginning point to determine exactly what the customer has in mind for their floral styling.
Color tells us a great deal about the person and their level of safeness or how daring the person might be.
Red is usually associated with energy, sensuality and love. It is often used in dining rooms for home décor as it is a lively color and stimulates the appetite.
Green is easy on the eyes. It is a calming color and viewed to be refreshing. Green is often used in rooms of rest and commercial interiors as a neutral backdrop for more strong colors to integrate with.
Yellow is a happy color that has a welcome feeling and aids concentration. It is a great choice for living rooms or family rooms in the home. Yellow is the first color the eye reads so a little can go a long way.
Orange too is an energy color that is cheerful and stimulates the creative edge. It is a warm color but depending on the intensity may be too ‘hot’ for many interiors. Orange is often seen used as an accent color.
Purple says sophistication and romance. It is a stylish color that when displayed as a tint or lighter intensity, it is a feel good or happy memory color. Darker shades are used for dramatic impact.
Pink depending on its intensity can be either tranquil or energetic. Pink pairs well with other colors and is often used in the home for bedrooms, bathrooms and living rooms in a cosmetic or skin tone.
Black shouts elegance and is usually an accent color. Small percentages make a dramatic statement.
Brown is warm and earthy. It is a stable color and ‘dependable’. Brown has recently undergone new considerations and has made many contributions in different shades and tints. It pairs well with lots of other selections and is no longer considered a fall color.
As with most trends, there are colors that are considered fashion or emerging colors. Three of those are Turquoise which is being paired with neutrals and browns, reds and pinks, yellow-green or deep blue. Icy Blue is a soothing, refreshing and peaceful color. It can be described as “airy, optimistic, and symbolizing new beginnings”. MardiGrape is a browner shade of purple. It is one of the “newer neutrals”.
Keeping up with color changes is important and lets your customers know that you are current and aware of what is happening not only in your market, but also that you have a broader awareness of trends. You never know who might have moved into your area and be looking for the florist that is color aware!
