Tom Bowling 2010

Tom Bowling AIFD, PFCI ~ Tom entered the floral industry as part time help in 1979. While teaching elementary school and running a retail flower shop for 8 years simultaneously, Tom found the floral industry to have the stronger calling. Tom owned a floral retail operation for 20 years before moving into the wholesale market as a design center manager for a large mid-west wholesale chain. He has been involved with the California Cut Flower Commission since its inception in 1997 and is an industry leader representing Teleflora as an Education Specialist throughout the country for the past 14 years. Tom has designed for the Presidential Inauguration as well as Rose Parade. Tom currently serves as a the Floral Director for Charisma Floats and this marks Tom’s 13th year at the Academy Awards serving as assistant floral director. He also presents educational seminars for Continental Floral Greens and Ocean View Flowers. Tom is still active in the floral industry marking his 30th year and is still discovering opportunities to bring the floral industry forward in a positive way. Tom is a member of the American Institute of Floral Design and currently serves on their National Board of Directors as Vice-President. He has presented two programs for AIFD’s National Symposium and has presented design programs for regional AIFD chapters as well. As a member of the Professional Floral Communicators International, Tom has commentated numerous local, allied, and state programs.

HAPPY NEW YEAR!

While it may be a bit premature to extend the traditional Happy New Year Greetings, it does seem that everyone has their eye on the upcoming 2011 for many different reasons. Whether it is for a financial reason or trying…

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HOLLY JOLLY CHRISTMAS

With the holiday’s right around the corner, it is sometimes easy to fall away from the customer service commitment that started off so strong at the beginning of the season. Retailers get tired and worn and rightfully so as the…

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Holiday Magic

As the song goes, “It’s the most wonderful time of the year”. While children young and old wait for a visit from Old Santa, we florists wait for the coming of holiday clients ready to place their orders for friends…

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OLD MEETS NEW

While many customers still enjoy the look of a traditional centerpiece that features taper candles and evergreen, other customers are always on the prowl for something new and innovative. Here is a great idea that blends both traditional and contemporary…

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Give it a name

During the holiday season, many shoppers do lots of comparison shopping. Whether it be in person, on the phone, by paper or by Internet, everyone is looking to get the most value for their money spent. Often the phone rings…

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The Perfect Holiday Table

Thanksgiving is the time when families and friends gather together to celebrate the many blessings that they have enjoyed throughout the year. While originally a celebration of the Pilgrims surviving their first year in America, the tradition has continued and…

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TIME FOR THE HARVEST

This time of year is filled with constant reminders about the harvest season. With the fields of produce being harvested prior to a cold winter’s onslaught, it reminds us that there are also opportunities for retail florists to harvest as…

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THEY ARE COMING

November marks the time when the holiday busy season begins. It seems that for the next 6 months, the days turn into weeks and months go by in a flurry of activity. You look up and it is back to…

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Market Mix

Autumn brings many changes in the weather, festivals and entertaining. Home decor once again becomes an important part for consideration whether in fresh floral or permanent botanicals. Lots of parties, tailgate celebrations, and events are given before the weather turns…

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ECC!

One of the characters we hear from often at this time of year is Count Dracula. His voice is used in many advertising campaigns, his image promotes scary movies, and he teaches counting skills to many pre-school children on Sesame…

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