Tom Bowling 2011

Not so long ago, orchids were only seen at special occasions. They were primarily used for weddings, and sympathy work. When flowers were more scarce during WW II, many of the long flowing bouquets of the 1920’s and 30’s gave…

A Rose Is A Rose Is A Rose… June is considered to be National Rose month. What a great way to keep you customers coming in your shop door by featuring a bouquet of unique varieties of new breeds of…

Can you imagine seeing designers from all over the world executing their best designs to create 5 beautiful arrangements in under 4 hours time? Can you imagine a room filled with all the latest and greatest floral related materials? Can…

As the floral industry starts into its typically slow season, this is a good time to examine where there might be additional resources for rounding out the summer slows. While there may still be event work in some areas of…

How many times do you have the request from your customer to make a grand look on less than a grand budget? Unfortunately, most of our customers think we work with a wand, not a knife. Although we do make…

Memorial Day is the unofficial beginning of summer for most of the US. Schools are winding down, graduations are happening for most schools and summer vacation plans are being firmed up. For flower shops, the summer often is viewed with…

Over the past few weeks we have been taking a focused look at weddings as part of many event and retail companies. Feel free to revisit any of those articles you might have missed to get caught up. This week…

If your shop has an interest in being a wedding provider, it s important to stay current about trends and research as to what is happening in the industry. We all know that getting the word out can be the…

Take a deep breath, breath deep, and exhale slowly….You made it through another Mother’s Day! Pat yourself on the back! Now, grab your favorite coffee or tea, a pen and paper, invoices and let’s get started on next year’s planning…

With all eyes watching the Royal Wedding, it will definitely set some trends to be followed by those brides in the US who want the look. A simple modified Teardrop shaped bouquet of wired Lily-of-the-Valley, Sweet William, and Hyacinth accented…

When sending flowers, we all know that we try to match the personality of the recipient to what is being delivered. By asking open ended questions such as, “What is your mom’s favorite color?”, or “What is your mom’s favorite…

Easter is one of those holidays that often gets lost or buried in the spring madness. Often we get so caught up in spring weddings and other activities that we forget to give Easter the due attention that it needs…