A ROSE IS A ROSE IS A ROSE
A Rose Is A Rose Is A Rose…
June is considered to be National Rose month. What a great way to keep you customers coming in your shop door by featuring a bouquet of unique varieties of new breeds of America’s favorite flower.
Roses remain one of the leading requests in most flower shops in the country. Whether at holidays or special occasions, roses still command the attention and respect from the consumers for perceived value. When presented with a bouquet of roses, the first reaction by most people is to bring them to the nose to enjoy how good they smell. As with many varieties of roses, the fragrance gene has been replaced with other attributes such as longevity, disease resistance, and other growth improvements. While there are a few remaining fragrant roses still available, none compare to the English Rose for fragrance!
Fragrance is listed and recognized as one of the elements of design. Elements of design are directly observable components, ingredients, and physical characteristics of design. Fragrance evokes an emotional response and often brings back memories of another time and place. While more potent aromas should not be used in the confines of small rooms, such as hospitals, or on a dining room table, where they could compete with the aroma of food, they are an excellent choice for romantic occasions such as weddings and other celebrations.
New attention has been given by breeders and growers to revive the more fragrant rose varieties. The English garden rose has seen a strong revival to answer the need for the more fragrant roses. Some varieties appear to have a similar shape to the “florist” rose while others feature the quartered center that have the appearance of a Peony. While both feature the fragrance, the shape of the rose often plays an important role in the overall floral composition. Colors range from white to creams, soft peaches, and warm pinks and soft yellows for the more popular choices. Breeders and growers working on developing additional choices for colors and head forms. While the longevity of these Garden Roses is significantly shorter than with a “florist rose”, the impact of the fragrance is the strength. Who would not enjoy the sweet fragrance of a vase of these special roses that are not being found on every street corner and quick stop convenient store around the country?
While most roses are sold in lots of 25, depending on the grower, some are in 20’s and 12’s. Spray roses on the other hand are sold in bunches of 10 stems. It is important to know which amount you will need to order the proper amount of bunches. Also, roses are measured in Centimeters and priced accordingly. The shortest are generally 40cm and the average tall would be 70cm. Ask your Account Manager which height is available to work best for your needs. No sense ordering 70cm if you need to cut them short for event work or bouquets. When designing bouquets of roses, it is often more visually interesting to mix varieties of similar colors to achieve depth and interest. Also mixing in spray roses gives the look of abundance and stretches the dollar to allow more roses in the composition.
Set yourself apart by stocking something more unique and memorable! Call your Account Manager for more information on which varieties and colors will be available for you to share the beauty of Rose Month.
