Tom Bowling 2011

Color is one of the best elements of design that you can work to your advantage if you know a few basic characteristics and terms. Knowing the trends in colors in your market area gives you a distinct advantage by…

When we hear the word blush, several definitions come to mind. Probably the one many people think of is the reaction to something embarrassing. The skin tone becomes more red and deeper in tone than its regular color. This is…

Lots of people perk up when they hear the words ‘designer’ looks. The word designer has many connotations. For those of us in the floral industry, it often has an association with the position of floral designer. When it refers…

WOW, where did the summer go you ask yourself? It seems we just got Mother’s Day, Proms, and Wedding Season behind us and BAM, summer is over! While some schools have been back to school for several weeks, Labor Day…

When we hear the word ‘berry’ many things come to mind. Strawberry, blue berry, raspberry, Logan berry, and cranberry might be just a few of the word associations. Some people might associate the words with edible fruits, while other people…

Retail and special events companies have many things in common. One is the fact that they both plan special events. Special events such as weddings, parties, bah mitzvahs and bar mitzvahs, and corporate events all can be very lucrative if…

During the dog days of August, summer seems to drag on and on with little end in sight. While it is still going strong in most of the country, giving your customers a reason to by everyday flowers is sometimes…

Nashville Tennessee was alive with sights and sounds this past weekend! Nashville is known for its home for country music artists, but this weekend it was the home for the Tennessee State Florist Association. With a talent pool of some…

With most of the country enveloped in the heat of the summer, it feels like we are in the tropics, so why not take advantage of this feeling and showcase some beautiful tropical flowers for your feature of the week…

Check out the date on your calendar. Yes, it says July 25th. Now do the math and count forward…BINGO! You just came to the realization that Christmas is only 5 months away! So what does that mean and how can…

You make an impression every time you come in contact with someone. Someone evaluates the way you look, your hair, your manner of dress, , your personal hygiene, and every other aspect of your personal presentation. How dare they make…

What a week it was at AIFD’s national symposium in San Francisco! Not only were there flowers in the hair, they were EVERYWHERE! The Marriott San Francisco never looked so great. Guests were greeted with flowers in the lobby, behind…