Tom Bowling 2011

It is hard to believe that the holiday season is coming to a close and we are starting at New Year! But as you are sweeping up the final remain of the pine needles, wiping the glitter from the shelves…

It’s hard to believe this is the last week before Christmas! What an exciting time for everyone as the clock ticks away. Children are counting the days until Santa arrives while retailers count the days until the last candled centerpiece…

Customers are all about having choices. If you are not quite sure, just stand and listen at your local Starbucks and listen to the number of choices the customer makes. It takes ordering a cup of coffee to a whole…

During most prime time floral buying seasons, offers seem to pop up all over from suppliers, growers, importers and farm direct for shipping products to you. And of course, they do look so tempting, but ask yourself this very important…

Take a quick look around your store…all the displays are fresh, well stocked and ready to greet your customers – check. All the lights are in working order – check. All the sales staff has been properly trained to handle…

During this ‘Trans-Seasonal’ time of year, where it is not quite full blown Christmas but Autumn is but a memory, it can be a challenge for what look you should be making available to your customers. While it may be…

Designing for holiday occasions can be somewhat of a challenge. Often the objection is that the flowers take up too much room on the table leaving little room for dishes, glasses, and the food. One great solution is to design…

The Harvest Season is in full swing, but as Thanksgiving approaches, more emphasis is place on the importance of texture and color. When we think of this time of year, we often think of the analogous color harmonies that feature…

Florabundance was the place to be on Sunday! Florabundance was the host to the LACCU of Teleflora this past Sunday. Featuring guest designer Tom Bowling AIFD, PFCI, the guests were treated to designs that showcased product from the magnificent selection…

Success is measured in many ways depending on the desired outcome. You may want to improve your walk in traffic, so you do a promotion to have more people visit your flower shop. When your walk in traffic improves to…