MAKING EASTER EGG-STRA SPECIAL

Easter is one of those holidays that often gets lost or buried in the spring madness. Often we get so caught up in spring weddings and other activities that we forget to give Easter the due attention that it needs and deserves. While the past days of everyone ordering Easter corsages has faded, it does not mean that there are not other opportunities to capture some of the sales that are available with a little investment of time, effort and a few marketing dollars. Get a temperature read on your community. Will your success come from approaching the religious aspect of the holiday, a novelty approach or a combination of both? Many religious services still celebrate by decorating the altar area with both cut flowers and potted plants. Make sure you are in contact with the alter guild chairperson to see how you can extend your services to them. Perhaps you could offer some assistance in their decorating if they purchase their decorations from your shop. What a great way to secure and strengthen the relationship between you and them. Guess who they will recommend for the wedding work that comes their way? It is often difficult to compete against the big box stores in price, but easy to win in the service department! Follow up your letters of contact with a personal phone call to make sure everyone you have contact with has been personally talked to.
Easter sales can also be strengthened by making contact with your local restaurants that will be offering brunch and dinner offerings for the holiday. Again, a great way to help secure the service is to offer to do some of the decorating for their event. This is also a good time to secure the decorating for the upcoming Mother’s Day holiday! While there are some challenges with the spring holidays in quick succession, make sure you are taking advantage of the opportunities that are available to you. Perhaps you could display a beautiful arrangement near the check in area that their guests could register for to be delivered for Mother’s Day. Whatever decorating you do, be sure and have your name prominently displayed so customers know where to direct their future business.
When choosing flowers and foliages for the Easter holiday, remember to think spring! Bright colorful arrangements work well in commercial settings while often religious venues prefer all white to symbolize the resurrection. With all the choices of the season, it will not be difficult to have a great selection of colorful cut flowers on hand to be ready for those Easter orders. Don’t forget to offer flowers and foliages for those people who are more DIY’ers. Show how simple it is to use multiple small arrangements for decorating the dinner table. Groupings of colorful Garden Vases from Syndicate Sales make a beautiful display when grouped together for dynamic impact. They can be used as a single centerpiece or danced down the table and combined with figurines, votive candles, and of course the Easter Eggs that are colored s brightly!
Hosting a DIY Make-It-Take-It workshop in your store is still another way to cash in on the Easter decorating. Hosting an event in your store lets customers not only make an arrangement for their home, it also lets them see what other ideas you have for the spring season as well as home décor items. Be sure and show lots of different ideas and offer upgrades such as ribbons, candles, and all the other items available for hosting a dinner event. Be sure and offer the workshop on your website to get the maximum amount of exposure for the event. Making Easter Egg-stra special is really as simple as pulling a rabbit out of a hat with your great ideas and the beautiful flowers from Florabundance. Time is close, so you better get cracking!