Easter Evolution

Evolution is the process of change that happens to help something from becoming extinct or going away forever. It happens in the animal kingdom as well as with humans. It happens on the planet and in the world we live in. Society changes to reflect the values and trends of the times. Sometimes change is good and other times it might have more damaging impact depending on where you are.
Several changes have evolved with the Easter holiday and how it effects flowers. We hear quite often that ” Easter just isn’t what it use to be”. While the demand for personal flowers has been greatly deduced over the past several decades and the orders for potted blooming have decreased from the traditional retailer, it does not mean that flowers are not a part of the holiday celebration.
Easter is still a time for families and friends to gather together to share the day, festivities and usually involves sharing a meal together. While the traditional centerpiece may not be as popular for a table setting as it once was, think about showcasing table-scapes for this holiday. These usually consist of using multiple components with a few simple flowers and foliage’s in each container. When standing alone, they may appear to have less impact, but when combined together in multiples, they tell a complete story.
Cubes, rectangles, smaller mini vases, and ovals are all good for this type of execution. It allows the customer to chose the right number of vases for his or her table or buffet setting.design some vases taller and some shorter to create visual movement and interest on the table setting. This multiplicity of smaller presentations also allows for various price points for the customer to work within their own personal budget. The benefit to the flower shop is that it allows for broad usage of many types and colors of flowers, foliage’s and accessories. It also accommodates varying price points for designs.
Showcase your new innovative table scapes on your web site to educate your customer on this idea. You might even think of embedding a short video clip using a ‘Flip’ that allows you to record short videos for this type of usage. Including a video on your website not only educates your customer, but also positions your website higher when Googled.
This is just one of the ways that you can evolve to meet the needs of your customer. Stop, look , and listen to what your customers needs are now versus what they use to be and make the necessary changes to meet their ever changing wishes.