Flowers. Self Care Made Easy | That Flower Feeling

What is That Flower Feeling?

That Flower Feeling (TFF) is the first national advertising campaign to promote the use of everyday flowers since the National Promoflor Council introduced Buzz the Bee as its floral spokesman in 1996. TFF is a brand that was made exclusively for America’s floral industry and celebrates flower power at its finest.

The new campaign is funded by CalFlowers and their mission is simple: get more Americans to enjoy flowers more often. Many of us treat flowers as a luxury and only buy them as gifts or for special occasions. However, flowers are a beautiful, natural dose of feel-good, so why shouldn’t we buy them for ourselves on a regular basis? That Flower Feeling promotes just that – consider flower buying as a part of your personal (and essential) routine! Whether you bring home flowers from florists, farmers markets, or grocery stores simply buying them is good enough.

Our CEO Joost Bongaerts is co-chair on the marketing team at CalFlowers. He and CalFlowers want everyone to experience the impact of flowers on a daily basis. Even a small or simple bouquet can have many positive effects on how we feel — in other words, it’s that flower feeling. Studies have shown that flowers triggers dopamine and serotonin (our happy emotions!), reduces stress, boosts creativity, and much more.

CalFlowers’ Contribution

A foundation honoring That Flower Feeling has been formed to raise funds for future ad campaigns. Most contributions to the foundation come from all segments of the floral industry on a voluntary basis! While this first campaign was completely funded by CalFlowers, we like to consider it a gift to the industry in hopes that it is shared at a national level and makes its way to the intended audience. Below we have provided links to downloadable assets you can share on your own website and/or social media pages:

Download That Flower Feeling Assets

Lastly, you can find That Flower Feeling on all social media platforms and don’t forget to tag #thatflowerfeeling whenever you post your own beautiful floral pictures!