Celebrating Our Growers. Supporting Our Industry. July is American Grown Flowers Month. It's a time to honor the farmers, designers, wholesalers, and everyone in between who help bring the beauty of locally grown flowers to life. At Florabundance, we’re proud…
Background on the floral industry Growing up in the Netherlands, fresh flowers were always a part of everyday life. The floral industry here advertised the slogan, “Flowers Love People” (translated "bloemen houden van mensen"). Eventually, this led to people buying flowers on…
Self care has become a lot of work. You gotta pamper, practice mindfulness, balance life and work, and be awesome at all of it. Flowers on the other hand are self care made easy. They won't replace working out or…
CalFlowers’ is preparing to launch a high-impact marketing campaign on behalf of the broader floral industry with the aspirational goal of “More Americans enjoying more flowers more often”. There is agreement around the floral industry that the pandemic has dramatically…
