Retail and special events companies have many things in common. One is the fact that they both plan special events. Special events such as weddings, parties, bah mitzvahs and bar mitzvahs, and corporate events all can be very lucrative if…
During the dog days of August, summer seems to drag on and on with little end in sight. While it is still going strong in most of the country, giving your customers a reason to by everyday flowers is sometimes…
Nashville Tennessee was alive with sights and sounds this past weekend! Nashville is known for its home for country music artists, but this weekend it was the home for the Tennessee State Florist Association. With a talent pool of some…
With most of the country enveloped in the heat of the summer, it feels like we are in the tropics, so why not take advantage of this feeling and showcase some beautiful tropical flowers for your feature of the week…
Check out the date on your calendar. Yes, it says July 25th. Now do the math and count forward…BINGO! You just came to the realization that Christmas is only 5 months away! So what does that mean and how can…
You make an impression every time you come in contact with someone. Someone evaluates the way you look, your hair, your manner of dress, , your personal hygiene, and every other aspect of your personal presentation. How dare they make…
What a week it was at AIFD’s national symposium in San Francisco! Not only were there flowers in the hair, they were EVERYWHERE! The Marriott San Francisco never looked so great. Guests were greeted with flowers in the lobby, behind…
Not so long ago, orchids were only seen at special occasions. They were primarily used for weddings, and sympathy work. When flowers were more scarce during WW II, many of the long flowing bouquets of the 1920’s and 30’s gave…
A Rose Is A Rose Is A Rose… June is considered to be National Rose month. What a great way to keep you customers coming in your shop door by featuring a bouquet of unique varieties of new breeds of…
Can you imagine seeing designers from all over the world executing their best designs to create 5 beautiful arrangements in under 4 hours time? Can you imagine a room filled with all the latest and greatest floral related materials? Can…
