Every June, the Florabundance cooler seems to transform overnight. One week we're enjoying the final stretch of spring flowers. The next, we're surrounded by fragrant Sweet Peas, lush Peonies, specialty Garden Roses, beautiful Hydrangea, and some of the most exciting…
The new season of J Schwanke’s Life in Bloom begins in one of the country’s most important flower-growing regions with a behind-the-scenes visit to Florabundance in Carpinteria, California. In the Season 8 premiere episode of “Beauty Blooms,” J Schwanke tours…
Giving flowers a second life and extending their ability to make a difference At Florabundance, our involvement in the Flower Empower program has always reflected a core belief: flowers are more than a product. They are an experience, an emotion,…
The Season Has Begun Florists and event designers from across the country are arriving at Florabundance, and the calendar tells the story. Easter, Passover, Mother's Day, recitals, graduations, and the start of full wedding season all converge in the weeks…
Every year on March 17, St Patrick’s Day flowers bring a welcome splash of green as winter fades and spring begins. Restaurants decorate their dining rooms, hotels brighten their lobbies, and florists design with fresh seasonal greens. For many floral…
Create stunning Valentine's arrangements with lush garden roses and soft, romantic textures. In this Flower School video, floral designer Leanne demonstrates a contemporary garden rose design that's perfect for Valentine's Day, weddings, or any romantic occasion. Learn professional techniques for…
How to maximize revenue, control inventory, and reduce stress during Valentine’s week Valentine’s inventory planning can make or break a florist’s first quarter, with decisions made weeks in advance determining margins, workflow, and customer experience. The most successful florists treat…
A Refined White for Confident Wedding and Event Florals Before diving into flowers, we recommend watching the design demonstration that inspired this post. Watch the full video and read transcript. It is a thoughtful instructional design session that shows, flower…
The video below from Floral Design Institute showcases a full white-on-white arrangement inspired by Pantone’s 2026 Color of the Year, Cloud Dancer. It walks through flower selection, mechanics, and placement step by step, showing how texture, shape, and layering bring…
Connection, Creativity, and the Power of Gathering Engage! summits have long been recognized as among the most influential gatherings in the luxury wedding and event industry, bringing together senior planners, designers, venues, and creative partners who help shape the direction…
There are many floral trade shows held around the world every month, as flowers truly are a global business. Yet, no place captures the heart of the floral industry quite like the Netherlands. The Dutch flower trade shows—Aalsmeer’s Floriculture Trade Fair and…
The new Moderna Ranunculus series is redefining what florists expect from ranunculus. With graceful, airy blooms and a modern aesthetic that bridges romantic and contemporary styles, these sophisticated stems are quickly becoming the go-to choice for design-forward weddings and events…
