SUMMER SELECTIONS

There are many ways to tell we are in the midst of summer. The most obvious is to step outside and fell the heat. In most parts of the country, it makes you want to run back inside very quickly! The second is to take a look at all the widows of marketing opportunities you have available since you have a little more free time to get out from the office or from behind the design bench at make some contacts the strengthen your business. While it may seem fall and Christmas are light years away, start building those relationships now for the business opportunities that are just over the horizon.
Yet another way to tell summer is here is to visit the Florabundance web site or contact your Account Manager to learn about all the seasonally available products that are blooming in full force. Whether you are looking for something as an interest flower or a unique addition to give your product mix a little more interest, you will be able to explore lots of options.
Textural interest causes the viewer to visually pause and enjoy the floral composition longer. Cone Flower, Echinacea, China Berries and Craspedia are just a few of the summer offerings that add just the right amount of interest and intrigue for the viewer to investigate the floral styling. These textural changes while small in size add a great amount of impact for the dollar. It is best to contrast these subtle additions with either stronger colors or contrasting textures for the most dynamic effect.
Strong, sturdy Snapdragons, vibrant Sunflowers and sunny yellow Yarrow all tend to be associated with the summer season. Snapdragons, being classified as a line flower, provide strength and stability to a composition. They easily make the transference from being used as a garden flower in a vase to an architectural flower in contemporary designs. Sunflowers command attention because of their radial petal pattern and the eye catching textural center. With so many varieties available now, try some different ones such as Teddy Bear or Ring of Fire. Yarrow adds great amounts of visual texture to a composition and just like the Snapdragon, it works well in vase stylings and more architectural designs.
Adding accents of color or texture elevates the viewers interest and causes the eye to remain longer and revisit the composition. Add some unique summer interest to your floral designs today.