SPRINGS CELEBRATIONS!

Easter is one of those holidays in the floral industry that generates mixed emotions as to how good, bad or ugly it can be. While everyone is feeling the pinch of slower economic times, one of the positive aspects this year is that Easter falls later in the season and therefore the weather will be warmer and more spring-like in most areas. Customers will be more willing to be out and about shopping and gathering the necessary trims for their celebrations.
What a great time to be greeting them with an array of beautiful fresh flowers, ribbons, and festive accessories. It’s a seasonal celebration of beautiful fragrant cut flowers such as lilies, hyacinth’s,and tulips and impactful blooming branches too!
Making a strong impression does not have to cost mega bucks to grab the customers eye and direct them into your store. Dressed up buckets of flowering branches, pussy willow and blooming potted bulb gardens are a great display to capture your customer’s attention. Remember just like floral design, like materials displayed or grouped together make a stronger impression than being scattered about. Gather all your brightly colored containers and fill them with bunches of tulips, daffodils, and iris tied in consumer bunches for those customers who prefer a more casual DIY look. Bright colors of Alstroemeria displayed in galvanized buckets from the local hardware store add impact and charm to your display. Fresh cut Lilies, Chrysanthemums, and Asters are a sure eye catcher when paired with the other mixed cut flowers available from Florabundance.
Many people still have a family celebration at the home, so be ready with a wide selection of centerpieces and vase stylings for them to choose from. Whether they are more novelty or sophisticated, both will be in demand if you have them ready to grab and go. Easter is more of an impulse holiday, so items that holiday ready will have a better chance of selling if they are merchandised together and priced to sell. Since you know your customer best, having a variety of price points that fit your customers buying habits are going to be important. This might be a good time to bring in a table and set it as it could be used to showcase your creative ideas. Keep in mind that often multiple smaller floral stylings work better on dining room tables to allow the hostess the option of where best to display the floral arrangements. Take several pictures of options for table decorating and display them on your website so customers can get inspired and educated from your creativity. Don’t let creativity get in your way. Show everything from the most simple to the most outrageous so your customers will know just how imaginative you can be! When staging the photos, add some shots with traditional Easter trims and then do some without the seasonal accessories so you can keep those on your website all year long for those clients who entertain throughout the year. Supplement the photos throughout the year with seasonal ideas like graduations, summer entertaining, birthdays, anniversaries, wedding showers, etc.
Enjoy the traditional beginning of spring and share all the wonderful selections of fresh flowers and foliage’s that welcome spring’s arrival!