PINKTOBER

When we think of October, most of us think of Friday night football games, pumpkin patches and corn stalks, trees ablaze with color, and cool days and crisp nights. When we think of colors for autumn, again most would say the analogous colors of orange, red and yellow. This year why not do something different, THINK PINK!
October is National Breast Cancer Awareness month. Many groups and organizations are finding creative ways to raise funds for breast cancer research and you too can be a part of this nationwide project. Design a variety of featured bouquets throughout the month and donate a portion of the proceeds to cancer research. What a great way to support an excellent cause as well as let your customers honor someone in their lives in a way they may not have thought of. Nothing says I care as much as flowers do!
Flowers, like people, have different personalities so offer different types of floral styling’s throughout the month to be able to marry the right personality to the right recipient. Perhaps a beautiful vase or basket filled with Hydrangea, Garden Roses, Stock, Larkspur and Wax Flower accented with some trailing variegated Ivy might be one of your offerings. You could even let the sender write their sentiment on a strip of pink ribbon with a metallic marker and attach the ribbon to the arrangement.
A more contemporary styling might feature a collection of a hanging Heliconia with basing interest of Bombay Celosia, Anthuriums, and Protea all done in pink. Add a couple of Fatsia leaves or Monstera and you have a very upscale, contemporary styling that shouts attitude! Another contemporary styling idea is to drop a stem of pink Cymbidium into a tall glass cylinder, add a few stems of bear grass or lily grass, a few polished river rocks. Smaller mono-botanical collections in glass vases of Sweet Peas, short stem Roses, or Gerbera Daisies collared with Galax or Fatsia are the perfect accessory for an office or smaller living environment. A pink hydrangea cut short and placed on the top of a glass cube or vase serves as a perfect Hana Kubari or natural mechanic to insert stems of lilies, spray roses, wax flower or any light weight flower into. Just remember not to insert too many flowers as you want the hydrangea to show through.
Many of us know of someone who has had a connection with breast cancer in some way. This October let your community know that you too are joining the fight against breast cancer. Be sure to take some photos and put them on your web site so customers can see what you have to offer.
THINK PINK!