NEW YEAR’S BUSINESS

While in the middle of packing away Christmas and plotting your strategy for Valentines Day sales, it is important to remember the daily business opportunities that are happening all around.
Typically many engagements are announced at Christmas. No matter if a date is set, the level of ‘Bridal Excitement’ is in the air. Many future brides start searching for services far in advance of their wedding date. Now is a good time to review your web site to make sure it is attractive and heralds the latest looks in flowers and accessories you offer. With more working professional brides to be in the market, this virtual shopping often occurs during traditional working hours, at lunch and in the evening from the comfort of home. Often decisions are made without ever darkening the flower shop door or talking to a staff person as to what companies will be pursued.
Not a bad investment to order in some of the most beautiful fresh flowers and create some stylish bouquets to be featured on your web site. In most cases, after the bouquets have been photographed, they can be disassembled and re-styled in a vase for continued enjoyment or for sale. Showcasing beautiful mono-botanical bouquets of orchids, roses, hydrangea, or tulips is still very popular with today’s brides.
While reviewing your web site, take a moment to review your sympathy stylings as well. With customs changing constantly from area to area, it is important that your offerings have a distinctive and personal look. Gone are the days of cookie cutter arrangements. With consumers being more dollar conscious getting a personalized look is what more people are willing to pay for. Many areas are seeing a rise in home deliveries versus the traditional mortuary to grave site designs of yesteryear. Innovative designs, keepsakes and personalization are three of the biggest considerations for customers sending sympathy tributes. Make sure your web site offerings reflect your commitment to the sympathy expression business in your area. Ask yourself, “Would I be motivated to buy something from this web site if I were a customer”?
There is so much business that is passing the retail market over due to the lack of effective and aggressive marketing. Make 2010 a year to work in tandem with your local bridal stores, ceremony locations, and reception venues for future wedding referrals and mortuaries, places of worship and funeral homes for those ever important referrals. Remember to include your Account Manager at Florabundance and refer to our new designer showcase for new idea’s or inspiration in the equation for a successful 2010!