Fall in All
October is a busy month for most retail florists. With the weather finally breaking and cooling down in most parts of the country, October brings out the “Fall in All”! Many civic and religious organizations have pancake breakfast fund raisers,…
CLASS IS IN SESSION
With the autumn season knocking on our doors, lots of fall activities are happening in your community. From the craft shows tot the fall festivals, your customers are out and about and ready to make purchases, so it is important…
Dare To Bare
There has been a movement over the past several years to simplify. Simplify your social calendar, your living environment, and your accessories, basically everything that you are a part of. There are now publications, television programs and web sites that…
Everyday is Labor Day
Labor Day is celebrated the first Monday in September. It began in 1894 and had a different meaning than it does today. What once was a day of organized labor unions and political speeches, has turned into a day of…
ADDING FLORAL PUNCH!
When we look at a floral composition many of the principles and elements of design are clear and quite evident. Strong line, color impact, size, space, and even fragrance all play a role. However, often many of those principles play…
COLOR, IT’S ALL ABOUT YOU!
While recently attending AIFD’s National Symposium the attendees were exposed to many areas of design. One element that most are interested in is what are the ‘new colors’ that will guide our sales and be seen in the coming years…
TAKING YOUR TEMPERATURE
During the hot dog days of August, most of the country is sweltering under the blazing summer sun. Wherever you go, people are making reference to the weather. For those who like it hot, they should be very happy! For…
LOOKING GOOD!
How much time do you spend on securing the right mix of product that speaks of your shops image? Once the product has been secured there is another time element invested in processing the product and getting it ready for…
SUMMER SELECTIONS
There are many ways to tell we are in the midst of summer. The most obvious is to step outside and fell the heat. In most parts of the country, it makes you want to run back inside very quickly!…


