“Mother’s Day Madness”
Mother's Day is one of those holidays that we have a choice on how well we can prepare for it. Unlike Valentine's Day which is a one day holiday, Mother's Day spreads the work out for two to three days…
“A Mother of a Holiday”
That's right, Mother's Day is just around the corner and now is the time to be fine tuning your plans for a successful holiday. What makes a successful holiday you ask? The answer is that it varies from store to…
“Cross Training: It’s Not Just For Athletes”
Looking for ways to get more productive in your daily operation? Consider cross-training your staff during slower afternoons or during lull times in the evening. The more each other knows about the daily operations of the store, the better the…
“Wedding Day 2009”
The '09 brides will once again be following current fashion according to The Wedding Report, A market and research forum for the wedding industry. Layering their dreams of traditional choices they have dreamed of for years with the "latest and…
“Easter Dust Bunnies”
Easter is one of those holidays in the floral industry that generates mixed emotions as to how good, bad or ugly it can be. While everyone is feeling the pinch of the slow economic times, one of the positive aspects…
“Holidays Changing? You Bet …”
Change is happening all around us. Technology is making our world closer and closer and faster and faster. What use to take weeks now takes days and what took days is now done in hours or minutes. Is this a…
“Seeing Green”
Lots of associations are thought of when we hear the month of March. For some it is all about basketball and March Madness. For others it is the time of seasonal change when March comes in like a lion and…
“Earn What You Deserve”
No one likes to pay more for the same products or service and flowers are no exception. There are many venues for obtaining floral expressions. From the quick marts, mass market stores, and gas stations, flower shops have a plethora…
“Quality + Uniqueness = Success”
Like the rest of the world businesses, the challenge for the retail floral industry is doing more business. But how you ask do I do more business in this trying economy? One way is to separate what you sell from…
“Designing For The Times”
With everyone feeling the economic crunch, people are not spending the dollars they once did on high-end luxury items. That does not mean, however, they are not willing to surround themselves with comfort and beauty at the home level. Since…
“Winter Whites”
Following the holiday season, many department stores typically offer a 'Winter White Sale' to spur additional January spending. Floral retailers can ride that same wave of advertising by offering a similar sales promotion for the month of January. Consider running…
