During most prime time floral buying seasons, offers seem to pop up all over from suppliers, growers, importers and farm direct for shipping products to you. And of course, they do look so tempting, but ask yourself this very important…
Take a quick look around your store…all the displays are fresh, well stocked and ready to greet your customers – check. All the lights are in working order – check. All the sales staff has been properly trained to handle…
During this ‘Trans-Seasonal’ time of year, where it is not quite full blown Christmas but Autumn is but a memory, it can be a challenge for what look you should be making available to your customers. While it may be…
Designing for holiday occasions can be somewhat of a challenge. Often the objection is that the flowers take up too much room on the table leaving little room for dishes, glasses, and the food. One great solution is to design…
The Harvest Season is in full swing, but as Thanksgiving approaches, more emphasis is place on the importance of texture and color. When we think of this time of year, we often think of the analogous color harmonies that feature…
Florabundance was the place to be on Sunday! Florabundance was the host to the LACCU of Teleflora this past Sunday. Featuring guest designer Tom Bowling AIFD, PFCI, the guests were treated to designs that showcased product from the magnificent selection…
Success is measured in many ways depending on the desired outcome. You may want to improve your walk in traffic, so you do a promotion to have more people visit your flower shop. When your walk in traffic improves to…
We work very hard in the floral industry to make our daily sales goals happen. We advertise our products in many ways, we take pride in sending out our best work with the freshest product from Florabundance, and we offer…
Color is one most impactful elements of design that we work with on a daily basis. It is usually the first reaction that customers react to. Color harmonies or collections change from year to year to keep a fresh look…
Color is one of the best elements of design that you can work to your advantage if you know a few basic characteristics and terms. Knowing the trends in colors in your market area gives you a distinct advantage by…
When we hear the word blush, several definitions come to mind. Probably the one many people think of is the reaction to something embarrassing. The skin tone becomes more red and deeper in tone than its regular color. This is…
Lots of people perk up when they hear the words ‘designer’ looks. The word designer has many connotations. For those of us in the floral industry, it often has an association with the position of floral designer. When it refers…
