Background on the floral industry Growing up in the Netherlands, fresh flowers were always a part of everyday life. The floral industry here advertised the slogan, “Flowers Love People” (translated "bloemen houden van mensen"). Eventually, this led to people buying flowers on…
In 2015, Slow Flowers Society launched American Flowers Week (June 28-July 4). Debra Prinzing, founder of Slow Flowers Society, came up with the idea as an annual advocacy, education and outreach campaign to promote domestic and locally-grown flowers. About a year…
CalFlowers’ is preparing to launch a high-impact marketing campaign on behalf of the broader floral industry with the aspirational goal of “More Americans enjoying more flowers more often”. There is agreement around the floral industry that the pandemic has dramatically…
