Winter Wonderland
While many people live in areas of the country that never experience colder weather and snow, for some unexplained reason, it sees more people enjoy the thoughts of having a white Christmas than having snow at any other time of…
Making Holiday Magic!
As the song goes, “It’s the most wonderful time of the year”. While children young and old wait for a visit from Old Santa, we florists wait for the coming of holiday clients ready to place their orders for friends…
TEXTURE TRIUMPS
Autumn is the time of year when texture becomes a major consideration in floral design. While texture is always present in any floral styling, fall has a definite association with textural components. Grasses and foliages change character, giving a stronger…
BRINGING IN THE BRIDES!
We have been focusing this past month on brides and some of the great impacts they can have on your wedding and event business. We all know just how important an event can be both on the positive side, but…
Wedding Budgets on the Rise!
There is good news for those who want to increase their wedding business in the year to come. The average wedding spending according to USA Today is increasing to a little over $26,500.00. This is up about 11% over last…
Fall in for Wedding Season
With fall in the air in many parts of the country and a promise of cooler weather for the rest right around the corner, it is the time of year when many brides have planned their ceremony to take place…
THINK OUTSIDE THE BOX
When we hear the expression of thinking outside the box, it means to approach a challenge with solutions that are not the common or normal way of solving the challenge. Thinking outside the box can also be applied to floral…
GOING FOR GOLD
As the 2012 Olympics wind down, viewers from around the word have routed for their favorite athlete to do well or, ‘Go for the Gold’. Going for the gold has many different connotations. For some, it means doing your very…
This summer’s HOTTEST Floral Happening!
Florabundance took Miami by storm to make Caliente even hotter at this year’s AIFD symposium. Caliente was the first time AIFD had been to Miami in the history of symposia and it was very well received! Floral designers from all…
The Design World Is Heating up
Every summer, the weather heats up and bring us many surprises. While the grass and trees may be drying out and the days and nights are warmer, it is still a great time to be in the floral industry. One…
DESIGN TECHNIQUES FROM A TO Z
When considering a floral composition, it is essential to have the proper attention to the Principles and Elements of design. These are the general guidelines that govern all designs from floral to home décor to everything in between. Once the…
A PLACE FOR SPACE
There are Elements of Floral Design in every floral composition. The elements are defined by the AIFD GUIDE TO FLORAL DESIGN: Terms, Techniques and Traditions as the directly observable components, ingredients, and physical characteristics of a design. There are 8…
