Publication Name/Type: The Produce News / Online
Author: Joost Bongaerts
Publication Date: August 16, 2022
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Summary: The Produce News highlights the success of the CalFlowers "That Flower Feeling" ad campaign aimed at getting people to buy flowers more often.
As CEO of Florabundance and marketing chair of That Flower Feeling Foundation I have committed to 3 years of support from our marketing budget. We are proud of the results this campaign has had in increasing enthusiasm for fresh flowers.
— Joost Bongaerts, CEO
